Home / Works / Speaking Place: Website

Speaking Place: Website

Website Redesign & Donation Experience

Speaking Place is a language revitalization nonprofit that transitioned to an all-Indigenous led leadership team. With a new cultural rebrand and messaging, the organization needed a digital presence to match.

For many funders and potential community members encountering them for the first time, the website is the organization.

Results: Matched 98% of 2025’s total website donation amount in the first quarter of 2026 alone.

01 / The Challenge

Speaking Place old donation page

The current site was a mix of old projects and media clips. Giving required navigating through several pages without context to get users to an unclear donation page. 

The digital presence actively undermined its ability to build community and secure funding, and Speaking Place wanted everything clearly communicate who they are.

02 / The Process

Auditing the Information architecture

Before designing, we analyzed the available website data to identify where the user journey was breaking down. 

We learned some critical information about the website:

  • The fragmented Donation Pipeline made it hard for supporters to join easily

  • Low engagement rates meant people were not reading the information on the page, even if they found it

  • Lacking cultural relevancy didn’t speak to the community-driven work or connected to any language tools

The redesign was centered around a single question: What does someone need to understand in the first 30 seconds to take action?

We restructured the information architecture to deliver three clear outcomes: trust, cultural resonance, and a direct path forward

02 / The Results

SpeakingPlace old homepage
Homepage: Before
Mockup of redesigned Speaking Place homepage
Homepage: After
Mockup of redesigned Speaking Place programs page
Mockup of redesigned Speaking Place donation form

04 / The Impact

Phone mockup of Speaking Place donation page

Q1 2026 Performance

By removing administrative hurdles and introducing a culturally resonant digital experience, the redesign successfully converted visitor intent into measurable community support.

  • Accelerated Funding: Total donations surged in the first quarter of 2026 alone, quickly outpacing previous donation baselines despite a more streamlined content footprint.

  • Increased Reach: Total web traffic grew to 1.5K visits in Q1, proving that the new brand identity successfully expanded the organization’s visibility and attracted new visitors to the platform.

Looking to reimagine your digital presence?

Let's Talk →

We are an LGBTQ+ owned creative & strategic studio.

©2026 FULL OF IT LLC