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Bangor Pride
Brand Refresh & Merchandise Design
In 2023, Bangor Pride needed a brand system that could travel from tote bags to large event banners without losing the spirit of the original community-designed logo.
We turned a single illustration into a flexible, scalable identity that the community has used ever since.
01 / The Hope
The existing logo had been created by the community, but it wasn’t available as a vector file and couldn’t be used for merchandise or large-format printing.
Bangor Pride needed a system that honored the original artwork while working across digital, print, and physical products.
“You’re a lifesaver thank you so much ❤️ and I’m so excited to see them!!!❤️❤️”
— Community Organizer, Bangor Pride 2023
02 / The Approach
Honoring Community Art
FULL OF IT developed a coordinated logo system derived directly from the community artwork.
The new system maintained the spirit of the original while giving organizers clean, production-ready files for shirts, hats, tote bags, and banners.
03 / The Result
A usable system that helped the event grow
The refreshed assets became the foundation for Bangor Pride’s annual merchandise program. The community has since opened its own merch store using the system, and the assets continue to serve the event year after year.
04 / The Impact
The refreshed assets became the foundation for Bangor Pride’s merchandise program. The community has since opened its own merch store using the system, and the assets continue to serve the event year after year.
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